Q.BCC primarily involves changing
Correct answer: Social norms
Explanation
Behaviour change communication is an interactive process of any intervention with individuals group or community to develop communication strategies to promote positive health behaviour which are appropriate to current social conditions and aid the society to solve it's vital health problems.
Behaviour change communication is an interactive process of any intervention with individuals group or community to develop communication strategies to promote positive health behaviour which are appropriate to current social conditions and aid the society to solve it's vital health problems.